Whatever your message, a large banner featuring a striking design and simple text is a great way to make it stand out. Custom team banners, as well as other forms of advertising and signage, are all around. As we move down the streets and through buildings, many things compete for our attention. So how do you make sure your banner is noticed?
It is not an accident that the perfect banner will emerge. Instead, strategic design decisions are required. Here are five tips for creating the perfect custom sports banners near me.
5 Design Tips to Make a Perfect Custom Team Banners
Understand your purpose
You must first understand your purpose before you can design the perfect banner. What is the purpose of creating a banner? What does it serve to accomplish? These are some possible goals:
- Brand awareness can be increased
- Change the perception of your brand or rebrand it
- Highlight a new product
- Pay attention to any sale or promotion
- Promote an upcoming event
- In a community, create a sense of belonging
- Raising awareness for a cause that is social
Banners can be used for many purposes. These are just some examples. Some purposes may be more permanent and require banners to be hung for longer. Others are temporary.
Although it may seem obvious to think about your purpose, this is an important first step. When you clearly understand what your banner is supposed to accomplish, you can use that information to guide the design. Later, we’ll discuss how you want your banner to be simple in its design.
Get the right location
Once you have an idea of the purpose of your banner, it is time to plan where it will be located. First, where will it be placed? You can hang it at your business, event venue, or anywhere else. Although placement is important for many reasons, it is not the most important thing. The banner’s environment is what matters. To make your banner stand out and attract attention from passersby, you need to consider the backdrop against which it will compete.
You could design a banner that looks great but isn’t reflective of the surrounding environment. For example, it might be hung on the facade of a brick building and get lost among the other colors. A color such as white, blue, or green is better than orange or red.
You may have to add a border of white or black around your banner’s sides in some cases. This is especially important if you are competing with busy backgrounds. Contrast banners will make them stand out more. This placement, also known as the isolation effect, will increase people’s recall of the banner even after it is gone.
Wisely choose your colors
It’s not enough to choose a color scheme that makes your banner stand out. Anybody involved in graphic design or marketing knows that color is crucial in communicating the right message. A study found that people form opinions about people and products in 90 seconds. It is estimated that between 62 and 90 percent of this opinion is solely based on color.
Color preferences and associations are personal. However, cultural associations that are more general to certain colors can significantly impact people’s perceptions. For example, in the United States, green is often associated both with money and the environment.
What are the best sports banner colors? It all depends on the impression you wish to make. Your branding has often done the hard work of selecting appropriate colors for your banner. Therefore, your brand colors must be prominently displayed in a banner design.
You want your banner to reflect your brand’s colors accurately. For example, you don’t want to use a different shade or tone of blue than what you have chosen to represent your brand. A color match specialist will ensure that your printing company is accurate.
Use high quality image
Eye-catching images are a great way to enhance your banner’s design, whether they’re photos or graphic art. Unfortunately, low-quality images can look blurry or grainy when printing wide-format banners. This is the biggest error in wide-format printing. In addition, it can be hard to see what an item will look like when enlarged to fit on a banner several feet in size.
You need to choose the correct file type with sufficient resolution to ensure your image looks sharp and clear even when you enlarge it. Images downloaded from the internet will not suffice. Two main file types should be noted:
- Vector (outlines: Vector images are linear graphics that can be resized to maintain quality.
- Raster (bitmaps): A bitmap or vector image comprises tiny dots. These dots form a picture. These images cannot be magnified beyond a certain size without losing clarity.
When creating graphics for your banner, make sure you save them as Vector files. This will ensure that the image doesn’t lose its clarity when enlarged. Instead, use a photograph, or other raster images, such as.jpg,.tif, and other file types. Make sure that the file is not compressed and save it with an output resolution of between 100 and 200 dots per in (DPI) at the full size of the image. This will ensure the highest level of clarity.
Use quality materials
What if the banner you design is eye-catching, informative, and printed on low-quality materials with low print resolution or low quality? This is not something you want to go through. However, if you are absorbed in the design of your banner, remember that physical materials are equally important if your final product is to look professional.
You can achieve a lot of attention through your custom banners. Custom banners are easy to design without the need for professionals. The design tips mentioned above will help you get the best custom team banners. Try them out today for the best result!